PHONOPOLIS
CLIENT
Phonopolis
TYPE OF CLIENT
Vinyl Retail Store
CATEGORY
Branding
BRIEF
To create a new and modern identity for Phonopolis.
DESIGN THINKING
The first step after looking at their existing logo was to work on its typography in order to create a hierarchy that could be declined to all of their form of communication, such as letterheads, envelopes, business cards and work from there to expand their brand identity.
RESULT
Phonopolis Records’ new logo is a simple and concise logotype that is written on two lines. The direct translation of the Latin words in Phonopolis is "Audio City," which makes the separation relevant. The typeface used is a bold sans-serif typeface, which facilitated its strict alignment. The logo serves as the foundation of the identity, which will be represented on their storefront, flyers, merchandise, and ticketing for local events hosted in their store.
