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ELEVATED
CLIENT
Marc Choko
TYPE OF CLIENT
Poster Contest
CATEGORY
Poster Design - Print
BRIEF
To design a promotional poster to encourage collective transportation and active mobility, in the city of Montréal.
DESIGN THINKING
After considering the multiple ways that are offered to Montréalers to move around town such as the subway, the bus, BIXI bicycles and walking, I looked for the main idea they have in common: movement.
RESULT
The result is a colourful composition that emulated this sense of movement. Some circles represent beings on their way, the wheels of buses and bicycles. I was awarded the third place of the Bourse Marc Choko as well as my poster being included in BANQ’s archives.
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